Overview

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This course covers the essentials including concepts, tools, technologies, and their uses. You will learn about campaigns, email, social media, and influencer marketing. Perfect Starter Course for those new to Digital Marketing.

Course curriculum

  • 1

    Digital Marketing Fundamentals

    • Learning Outcomes

    • 4 Ps of Marketing

    • Digital Marketing Overview

    • Trends powering Digital Marketing

    • DM Concepts

    • DM TYPES

    • DM Channels Part 1

    • DM Channels Part 2

    • DM Channels Part 3

    • Class Survey
  • 2

    Acquire Core Digital Marketing Skills

    • Learning Outcomes Acquire DM Skills

    • Learn to Create Customer Journey Maps

    • Learn to Create Customer Journey Maps

    • Download a FREE Customer Journey Map Template

    • Create Your First Sales Funnel

    • Fill this AIDA Model Template

    • Creating your DM Plan

    • Digital Marketing in 5 Steps

    • Digital Marketing Tips & Techniques

    • Class Survey
  • 3

    eMail Marketing

    • Intro & Learning Outcomes

    • Email for the Win : the Why and What of email marketing

    • 5 Reasons why you need an email list

    • Benefits of Email marketing

    • The art of effective email marketing

    • Best Practices and Tips for Better Email Marketing

    • Dos and Donts (Download Resource)

    • Class Survey
  • 4

    social media marketing

    • Intro & Learning outcomes

    • A Guide to using Social Media

    • 5 Phase Social Media Strategy

    • The 7 Hidden Strategies in Social Media Marketing

    • How to Leverage Your Social Media Accounts for Your Business

    • How To Create Engaging Social Media Content

    • Social Media Marketing Tips

    • The Social Media Marketing Handbook

    • Class Survey
  • 5

    Content Marketing

    • Intro & Learning Outcomes

    • What is Branding?

    • Content Fundamentals

    • Content Planning & Optimization

    • Benefits of Content Marketing

    • Class Survey
  • 6

    Influencer Marketing

    • Intro & Learning Outcomes

    • Influencer Marketing Essentials

    • Class Survey
  • 7

    Digital Advertising

    • Intro & Learning Outcomes

    • Types of Advertising Media

    • Digital Vs Traditional Advertising

    • Content Strategy in Advertising

    • Display Advertising

    • Tips for Effective Advertising

    • Class Survey
  • 8

    Digital Properties

    • Intro & Learning Outcomes

    • Websites Essentials

    • Website Launch Plan Part 1

    • Example Website Launch Part 2

    • Example Website Launch Part 3

    • Website : Do's and Dont's

    • Landing Pages

    • 5 Step Cycle in starting your business blog

    • Structure The Perfect Blog Post

    • VLOGS

    • How to write and record your Podcast

    • Class Survey
  • 9

    SEO / SEM

    • Intro & Learning Outcomes

    • SEO : A Deeper Understanding

    • Why SEO for your Website

    • 5 Rules of SEO

    • Types of SEO Strategies

    • Technical SEO

    • Class Survey
  • 10

    DM Analytics

    • Learning Outcomes DM Analytics

    • Digital Marketing Analytics Essentials

    • 4 Strategies

    • Key DM Analytics Techniques

    • Social Media Analytics

    • Tips for better Analytics

    • Tools for Analytics

    • Tips to Increase ROI With Marketing Analytics

    • Benefits of Marketing Analytics

    • Class Survey
  • 11

    Assessment

    • Assessment

    • Interview Questions for You
  • 12

    Bonus Resources

    • Steps to Creating a video

    • Stop Writing emails like This

    • FREE Social Media Planner

Instructor(s)

WiselyWise Team

Senior Instructor

WiselyWise team comprises of Senior Industry Experts, Academics, Thought Leaders, and Domain Specialists. Together they have created an industry-relevant, skill-focused course based on solid learning methodologies. The team also presents to Live classes worldwide engages in Research, Consults senior executives and executes real-world projects. You can bank on their decades long expertise and experience for your course.