Overview

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This course covers the essentials including concepts, tools, technologies, and their uses. You will learn about campaigns, email, social media, and influencer marketing. Perfect Starter Course for those new to Digital Marketing.

Course curriculum

    1. Course Overview Video

    2. Overview, Objective and Learning Outcomes

    3. Projects and Hands-On Experience, Assessment Plan, Assessment Metrics

    4. Hardware Kits/Software/Tools, Total Hours, Emphasis on Practical Skills:

    5. Course content (Unit Wise) / Curriculum

    6. Course Outcome

    7. Industry Scope and Use Cases

    8. Further Reading Recommendation, Reference Books, Software/Hardware Requirements

    9. Benefits, Potential Jobs

    10. Proposed Future Courses

    11. Skills you will gain

    12. Top Digital Marketing Tools that we cover

    13. Assessment Rubrics

    1. Learning Outcomes

    2. 4 Ps of Marketing

    3. Digital Marketing Overview

    4. Trends powering Digital Marketing

    5. DM Concepts

    6. DM TYPES

    7. DM Channels Part 1

    8. DM Channels Part 2

    9. DM Channels Part 3

    10. Class Survey

    1. Achievement 1: Digital Marketing Fundamentals

    2. Digital Marketing Fundamentals Badge Download

    1. Learning Outcomes Acquire DM Skills

    2. Learn to Create Customer Journey Maps

    3. Learn to Create Customer Journey Maps

    4. Download a FREE Customer Journey Map Template

    5. Create Your First Sales Funnel

    6. Fill this AIDA Model Template

    7. Creating your DM Plan

    8. Digital Marketing in 5 Steps

    9. Digital Marketing Tips & Techniques

    10. Class Survey

    1. Achievement 2: Mastering Core Digital Marketing Skills

    2. Mastering Core Digital Marketing Skills Badge Download

    1. Intro & Learning Outcomes

    2. Email for the Win : the Why and What of email marketing

    3. 5 Reasons why you need an email list

    4. Benefits of Email marketing

    5. The art of effective email marketing

    6. Best Practices and Tips for Better Email Marketing

    7. Dos and Donts (Download Resource)

    8. Class Survey

About this course

  • $1,300.00
  • 107 lessons
  • 0.5 hours of video content

Instructor(s)

WiselyWise Team

Senior Instructor

WiselyWise team comprises of Senior Industry Experts, Academics, Thought Leaders, and Domain Specialists. Together they have created an industry-relevant, skill-focused course based on solid learning methodologies. The team also presents to Live classes worldwide engages in Research, Consults senior executives and executes real-world projects. You can bank on their decades long expertise and experience for your course.