Overview
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Course curriculum
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1
Digital Marketing Fundamentals
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Learning Outcomes
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4 Ps of Marketing
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Digital Marketing Overview
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Trends powering Digital Marketing
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DM Concepts
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DM TYPES
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DM Channels Part 1
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DM Channels Part 2
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DM Channels Part 3
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Class Survey
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2
Acquire Core Digital Marketing Skills
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Learning Outcomes Acquire DM Skills
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Learn to Create Customer Journey Maps
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Learn to Create Customer Journey Maps
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Download a FREE Customer Journey Map Template
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Create Your First Sales Funnel
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Fill this AIDA Model Template
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Creating your DM Plan
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Digital Marketing in 5 Steps
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Digital Marketing Tips & Techniques
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Class Survey
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3
eMail Marketing
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Intro & Learning Outcomes
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Email for the Win : the Why and What of email marketing
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5 Reasons why you need an email list
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Benefits of Email marketing
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The art of effective email marketing
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Best Practices and Tips for Better Email Marketing
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Dos and Donts (Download Resource)
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Class Survey
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4
social media marketing
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Intro & Learning outcomes
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A Guide to using Social Media
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5 Phase Social Media Strategy
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The 7 Hidden Strategies in Social Media Marketing
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How to Leverage Your Social Media Accounts for Your Business
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How To Create Engaging Social Media Content
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Social Media Marketing Tips
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The Social Media Marketing Handbook
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Class Survey
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5
Content Marketing
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Intro & Learning Outcomes
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What is Branding?
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Content Fundamentals
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Content Planning & Optimization
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Benefits of Content Marketing
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Class Survey
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6
Influencer Marketing
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Intro & Learning Outcomes
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Influencer Marketing Essentials
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Class Survey
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7
Digital Advertising
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Intro & Learning Outcomes
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Types of Advertising Media
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Digital Vs Traditional Advertising
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Content Strategy in Advertising
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Display Advertising
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Tips for Effective Advertising
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Class Survey
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8
Digital Properties
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Intro & Learning Outcomes
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Websites Essentials
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Website Launch Plan Part 1
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Example Website Launch Part 2
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Example Website Launch Part 3
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Website : Do's and Dont's
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Landing Pages
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5 Step Cycle in starting your business blog
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Structure The Perfect Blog Post
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VLOGS
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How to write and record your Podcast
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Class Survey
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9
SEO / SEM
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Intro & Learning Outcomes
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SEO : A Deeper Understanding
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Why SEO for your Website
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5 Rules of SEO
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Types of SEO Strategies
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Technical SEO
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Class Survey
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10
DM Analytics
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Learning Outcomes DM Analytics
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Digital Marketing Analytics Essentials
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4 Strategies
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Key DM Analytics Techniques
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Social Media Analytics
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Tips for better Analytics
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Tools for Analytics
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Tips to Increase ROI With Marketing Analytics
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Benefits of Marketing Analytics
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Class Survey
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11
Assessment
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Assessment
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Interview Questions for You
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12
Bonus Resources
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Steps to Creating a video
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Stop Writing emails like This
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FREE Social Media Planner
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Instructor(s)
