Course curriculum

    1. Intro & Learning Outcomes

    2. Overview of Popular Social Media Platforms and Best Practices

    3. Statistics and Trends in Social Media

    4. Class Survey

    1. Intro & Learning Outcomes

    2. The Strategic Planning Process

    3. Social Media Audit

    4. SOSTAC plan

    5. Best practices in social media marketing strategies

    6. Class Survey

    1. Intro & Learning Outcomes

    2. Creating a Content Strategy and plan

    3. Creating a consistent brand voice and tone across platforms

    4. Content Creation and Curation

    5. Storytelling as an essential part of your social narrative

    6. Social Media Optimisation

    7. Class Survey

    1. Intro & Learning Outcomes

    2. Tapping Influencers

    3. Social Listening/Monitoring

    4. Online Reputation Management, Crisis Management

    5. Class Survey

    1. Intro & Learning Outcomes

    2. Features of each channel

    3. Social Media Strategy for each channel

    4. Campaign Plan & Execution

    5. Campaign monitoring using native Analytics tools

    6. Class Survey

    1. Intro & Learning Outcomes

    2. Features of LinkedIn

    3. Social Media Strategy for LinkedIn

    4. LinkedIn Campaign Plan & Execution

    5. LinkedIn Campaign monitoring using native Analytics tools

    6. Class Survey

About this course

  • $100.00
  • 46 lessons
  • 0 hours of video content