Course curriculum

  • 1

    Introduction to Social Media Marketing

    • Intro & Learning Outcomes

    • Overview of Popular Social Media Platforms and Best Practices

    • Statistics and Trends in Social Media

    • Class Survey
  • 2

    Planning a Social Media Strategy

    • Intro & Learning Outcomes

    • The Strategic Planning Process

    • Social Media Audit

    • SOSTAC plan

    • Best practices in social media marketing strategies

    • Class Survey
  • 3

    Social Media Content Strategy

    • Intro & Learning Outcomes

    • Creating a Content Strategy and plan

    • Creating a consistent brand voice and tone across platforms

    • Content Creation and Curation

    • Storytelling as an essential part of your social narrative

    • Social Media Optimisation

    • Class Survey
  • 4

    Social Media Listening & Influencer Marketing

    • Intro & Learning Outcomes

    • Tapping Influencers

    • Social Listening/Monitoring

    • Online Reputation Management, Crisis Management

    • Class Survey
  • 5

    Facebook and Instagram Marketing

    • Intro & Learning Outcomes

    • Features of each channel

    • Social Media Strategy for each channel

    • Campaign Plan & Execution

    • Campaign monitoring using native Analytics tools

    • Class Survey
  • 6

    LinkedIn Marketing

    • Intro & Learning Outcomes

    • Features of LinkedIn

    • Social Media Strategy for LinkedIn

    • LinkedIn Campaign Plan & Execution

    • LinkedIn Campaign monitoring using native Analytics tools

    • Class Survey
  • 7

    Marketing on Twitter

    • Intro & Learning Outcomes

    • Features of Twitter channel

    • Social Media Strategy for Twitter

    • Twitter Campaign Plan & Execution

    • Twitter Campaign monitoring using native Analytics tools

    • Class Survey
  • 8

    Other Social Media Channels - Youtube, Google+, Pinterest, Snapchat

    • Intro & Learning Outcomes

    • Other Channels

    • Class Survey
  • 9

    Measuring and Optimising ROI of Social Media Marketing

    • Intro & Learning Outcomes

    • How to measure and optimise ROI

    • Class Survey