Optimise your Digital Assets for Search Traffic (SEO)
Gain a conceptual understanding of SEO and SEM. Learn about on-page and off-page optimization, SEO tools, competitive SEO Analysis, campaign optimization, and google AdWords techniques.
Intro & Learning Outcomes
How search engines work
Understanding SERPs
How a website is discovered
Definition & Scope of SEO
Ranking Algorithm and Factors
Class Survey
Intro & Learning Outcomes
Keyword Research Steps
Class Survey
Intro & Learning Outcomes
What is on-page optimisation
Content & Image Optimization
Web page optimisation
Technical Factors
Definition of On-Page Optimization
Class Survey
Intro & Learning Outcomes
Why is content important for SEO
Copywriting for SEO
Leveraging content for SEO success
Class Survey
Intro & Learning Outcomes
What is off-page optimisation
Authority & Link Profile
Link Building Strategies
Social Media and SEO
Monitoring SEO efforts
Class Survey
Intro & Learning Outcomes
Google Search Console
Tools & resources for SEO
Black Hat vs White Hat SEO
Class Survey