Course curriculum

  • 1

    Fundamentals of Email Marketing

    • Intro & Learning Outcomes

    • Introduction to Email Marketing

    • Essentials of email deliverability

    • Email Service Providers and features

    • Class Survey
  • 2

    List Building Strategy & Segmentation

    • Intro & Learning Outcomes

    • Content Upgrade

    • List Building Strategies

    • How to create segments

    • Class Survey
  • 3

    Effective Email Content

    • Intro & Learning Outcomes

    • Components of a high performing email

    • E-mail design and functionality

    • Class Survey
  • 4

    Email Marketing Campaigns

    • Intro & Learning Outcomes

    • E-mail analytics

    • E-mail optimisation & testing

    • Class Survey