Course curriculum

  • 1

    Content Planning

    • Intro & Learning Outcomes

    • Inbound Fundamentals

    • Planning a long term content marketing strategy

    • Content and the customer journey

    • Class Survey
  • 2

    Content Creation

    • Intro & Learning Outcomes

    • Building a content creation framework

    • Content curation

    • Fundamentals of blogging

    • Generating content ideas

    • Extending the value of your content with repurposing

    • Class Survey
  • 3

    Content Promotion

    • Intro & Learning Outcomes

    • Amplifying your content with social media

    • Promotion channels

    • Creating a content culture

    • Class Survey
  • 4

    Content Optimisation

    • Intro & Learning Outcomes

    • Measuring and analysing content

    • Google Analytics for measuring content

    • Tools for content analysis and optimisation

    • Class Survey