Course curriculum

    1. Intro & Learning Outcomes

    2. Inbound Fundamentals

    3. Planning a long term content marketing strategy

    4. Content and the customer journey

    5. Class Survey

    1. Intro & Learning Outcomes

    2. Building a content creation framework

    3. Content curation

    4. Fundamentals of blogging

    5. Generating content ideas

    6. Extending the value of your content with repurposing

    7. Class Survey

    1. Intro & Learning Outcomes

    2. Amplifying your content with social media

    3. Promotion channels

    4. Creating a content culture

    5. Class Survey

    1. Intro & Learning Outcomes

    2. Measuring and analysing content

    3. Google Analytics for measuring content

    4. Tools for content analysis and optimisation

    5. Class Survey

About this course

  • $100.00
  • 22 lessons
  • 0 hours of video content