Learn how to Successfully Market your Products to the Chinese Consumers
This Masterclass will provide you the necessary education to deeply understand the Chinese Consumer and how to navigate the competitive Digital Marketing space in China
Description
Does the China Market make you a little overwhelmed? Need a big picture to make everything make sense? you are at the right place!
Management Executives who need a high quality course to educate their teams on Marketing to China Consumers
Digital Marketers who need to bolster their knowledge for the Chinese market
Business Owners who rely on the Chinese consumer to grow their business
Highlights of your takeaways
You’ll gain a deep understanding of the China market and how to succeed in 2019
You’ll understand the habits of and latest trends for modern Chinese consumers
You’ll form an in-depth understanding of China’s digital media landscape and how it’s different from the rest of the world
You’ll get a comprehensive understanding of China’s major digital platforms such as WeChat and Weibo
You’ll understand the importance of cooperating with different types of Chinese KOLs to influence consumers at different stages of their decision-making process
You’ll also learn about other emerging platforms like Douyin, RED, Bilibili, Toutiao and more.
You’ll learn how to find the right KOLs for your brand and how to audit them
You’ll learn how to launch effective social media campaigns in China
After completing the 8-module masterclass, you’ll be the China marketing expert in your organization. You can be your company’s point person, knowing how to stay on top of the latest trends and events.
Introduction
Overview of the China Market 1
Overview of the China Market 2
Modern Chinese Consumers Overview
Overview of China's Marketing Sales Channels
China Digital Trends
Lecture Material
Quiz
Overview of WeChat Social Networking
Overview of WeChat Official Account
Overview of WeChat Mini Program Payments
Driving Followers To Your WeChat
Enlarge Followers WeChat Advertising Options
Cases And Best Practices
Lecture Material
Quiz
Overview of Weibo for Marketing
Account Registration Verification
Weibo Customization
Developing a Solid Content Strategy : the 4-1-1 rule
Followers Acquisition and Development
Weibo's newest features and the future of the platform
Case Studies
Lecture Material
Quiz
Next in Chinese Digital Space
How to Win on Douyin
How to Leverage the boom : China's hottest Xiaohongshu and Toutiao
New Alternative to Major Platforms : Bilibili
B2B Marketing in China Discover Zhihu 1
B2B Marketing in China Discover Zhihu 2
Lecture Material
Quiz
Six Types of Campaigns that work in Chinese Social Media
Step by Step Guide to launch a Successful Campaign
WeChat & Weibo Campaign Rules to watch out for
Case Studies
Lecture Material
Quiz
Find and Audit your KOLs before Promotion 1
Overview of KOL Industry in China
How and How much will you pay
Find and Audit your KOLs before Promotion 2
Case Studies
Lecture Material
Quiz
Chinese Tourism Industry Overview
Modern Chinese Tourists : Who are they and what do they want
How to sell to Chinese Tourists
The Best way to market to Chinese Travellers : KOLs, Cross-Border Ads, WOM, Guide Websites
Is your shop ready? Three Things you can do now to Double your Sales from Chinese Tourists
Lecture Material
Quiz
Introduction
The Smart China you have never seen before 1
The Smart China you have never seen before 2
The "New" in China's New Retail
Overview of Alibaba's New REtail, JD's Boundaryless Retail and Tencent's Smart Retail Consumer's shopping journey
Consumer's shopping journey - Unified Channel : Merging Social Media & Retail and LST Retail
Lecture Material
Quiz
Certificate Process
We have included custom value-adds so you get more return for your money invested in this course
You get full course access 24 hours x 7 days
Digital Completion Certificate
You can use any Device to access the course as our platform is fully responsive
Automatically Earn Money by becoming our Affiliate
You will get your certificate once you complete the course
There are no refunds for this particular course
Yes, you can. please Contact us either through the Contact Us Link or other channels of communication. We will contact you back ASAP.
All the Validation from our students
“"This course is fantastic! I would highly recommend this course to anyone working in the market."”
Anna Zhao, Norway China Business Hub“"Great and relevant content! Professional and knowledgeable speaker with contagious energy. Excellent examples shared during the presentation."”
Michelle Ng, Harley-Davidson“"This training was extremely insightful for our team! As a renowned speaker in Asia, Ashley is an expert when it comes to introducing Chinese landscape clearly and ensuring a smooth skills transfer for any audience who attends her training."”
Albin Lix, Founder & Managing Director at Digital Business Lab“"The masterclass was informative, immensely useful and relevant. Wow!"”
Mohamed Razil, Temasek“"It was great! The masterclass was professional, very educational, up-to-date and extremely entertaining."”
Xi Chen , Bing Bang Aps“"Very informative. Real life cases. A benefit in every way!"”
Stefanie Chiu, GM Marketing & Communications at Li & Fung“"The masterclass provided brand new knowledge on what’s happening in China right now, as well as useful tips on what’s worth doing and what’s not."”
Joyce Lam, Link Asset Management Limited