Overview
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Course curriculum
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1
Content Marketing Essentials
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Intro & Learning Outcomes
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What is Branding?
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Content Fundamentals
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6 Types of Content
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Content Planning & Optimization
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Benefits of Content Marketing
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Pros & Cons Of Content Marketing
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Class Survey
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2
Content Creation
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All about being a Content Creator
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How to become a Content Creator
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Art of Content Creation
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Assignment : Ideal Customer Avatar Worksheet
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How to Start with Content Creation
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Content Creation Guide
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Content Creation Tools
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Content Ideation Tools
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Content Creation Hacks
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How to Spark Creativity for Content Creation
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Assignment: Ideal Customer Avatar Worksheet
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3
Framework for Content Creation
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Intro
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Why a Content Creation Framework
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How to Build a Content Creation Framework
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Resources for a Content Creation Framework
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4
Social Media Content
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Social Media Content Ideas
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5
Landing Pages
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How to build a money-making landing page
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6
Business Blogging
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Intro & Learning Outcomes
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Writing a Good Blog Post
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Hack : Easily generate Blog Ideas in Seconds
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5 Step Cycle in starting your business blog
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Structure The Perfect Blog Post
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VLOGS
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How to write and record your Podcast
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Class Survey
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7
Podcast
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How to Plan a Podcast Episode Structure
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8
Video
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6 Steps to Creating a Video
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5 Ways To Improve Your Short-Form Video Content
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Screencasting How-To
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9
Vlogs
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How to make Viral Vlogs
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10
Use Cases
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4 content ideas for fashion business
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8 Content Ideas for a Restaurant
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11
Bonus Resources
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30 Content Ideas for a Business Owner
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Instructor(s)
