Overview

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You will acquire skills in defining the Content Creation framework, producing Content, editing, and repurposing Content for all Digital Marketing initiatives.

Course curriculum

  • 1

    Content Marketing Essentials

    • Intro & Learning Outcomes

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    • What is Branding?

    • Content Fundamentals

    • 6 Types of Content

    • Content Planning & Optimization

    • Benefits of Content Marketing

    • Pros & Cons Of Content Marketing

    • Class Survey
  • 2

    Content Creation

    • All about being a Content Creator

    • How to become a Content Creator

    • Art of Content Creation

    • Assignment : Ideal Customer Avatar Worksheet

    • How to Start with Content Creation

    • Content Creation Guide

    • Content Creation Tools

    • Content Ideation Tools

    • Content Creation Hacks

    • How to Spark Creativity for Content Creation

    • Assignment: Ideal Customer Avatar Worksheet
  • 3

    Framework for Content Creation

    • Intro

    • Why a Content Creation Framework

    • How to Build a Content Creation Framework

    • Resources for a Content Creation Framework
  • 4

    Social Media Content

    • Social Media Content Ideas

  • 5

    Landing Pages

    • How to build a money-making landing page
  • 6

    Business Blogging

    • Intro & Learning Outcomes

    • Writing a Good Blog Post

    • Hack : Easily generate Blog Ideas in Seconds

    • 5 Step Cycle in starting your business blog

    • Structure The Perfect Blog Post

    • VLOGS

    • How to write and record your Podcast

    • Class Survey
  • 7

    Podcast

    • How to Plan a Podcast Episode Structure
  • 8

    Video

    • 6 Steps to Creating a Video

    • 5 Ways To Improve Your Short-Form Video Content

    • Screencasting How-To
  • 9

    Vlogs

    • How to make Viral Vlogs
  • 10

    Use Cases

    • 4 content ideas for fashion business

    • 8 Content Ideas for a Restaurant
  • 11

    Bonus Resources

    • 30 Content Ideas for a Business Owner

Instructor(s)

WiselyWise Team

Senior Instructor

WiselyWise team comprises of Senior Industry Experts, Academics, Thought Leaders, and Domain Specialists. Together they have created an industry-relevant, skill-focused course based on solid learning methodologies. The team also presents to Live classes worldwide engages in Research, Consults senior executives and executes real-world projects. You can bank on their decades long expertise and experience for your course.